基于顾客感知CSR维度的酒店品牌形象塑造对消费者预订意愿的影响：以中国为例 调查研究

本调查旨在了解您对酒店企业社会责任举措的看法及其对预订决策的影响。本调查认为客户感知酒店CSR措施的维度主要集中在真实性、一致性、盈利能力、互动性四个维度上，即酒店CSR措施是否真实有效，是否与其品牌定位一致，是否能为消费者带来实际利益，是否与消费者之间存在互动交流。

所有回复都是匿名的，仅用于学术研究。This survey aims to understand your perceptions of hotel CSR initiatives and their impact on booking decisions. This survey posits that customers perceive hotel CSR initiatives through four primary dimensions: authenticity (whether the initiatives are genuine and effective), consistency (alignment with the hotel’s brand positioning), benefit-driven value (delivering tangible benefits to consumers), and interactivity (engagement and communication between the hotel and consumers). 

All responses are anonymous and used solely for academic research.

1.

性别 Gender

2. 年龄Age 
3. 受教育程度 Education Level 
4. 每月平均收入（人民币）Monthly Income (RMB)
5. 酒店的企业社会责任举措反映了对社会/环境的真诚关怀。 The hotel’s CSR initiatives reflect genuine care for society/ environment.
6.

酒店在企业社会责任倡议中表现出真诚和富有同情心的参与，优先考虑社会和环境影响。The hotel demonstrates authentic sincerity and empathetic engagement in its CSR initiatives, prioritizing social and environmental impact. 

7. 酒店透明地传达其企业社会责任目标和成果。The hotel transparently communicates its CSR goals and outcomes.
8.

随着时间的推移，酒店始终如一地参与企业社会责任活动。The hotel consistently engages in CSR activities over time.

9.

企业社会责任已融入酒店的长期战略。CSR is integrated into the hotel’s long-term strategy.

10.

无论外部挑战如何，酒店都始终如一地履行其企业社会责任义务。The hotel upholds its CSR obligations consistently, regardless of external challenges.

11.

酒店的CSR举措为客人提供可衡量的福利，例如健康设施或专属会员权益。The hotel’s CSR initiatives deliver measurable benefits to guests, such as health-focused amenities or exclusive loyalty rewards.

12.

酒店通过CSR计划积极促进当地社区的社会经济福祉。The hotel’s CSR efforts positively impact local communities.

13.

酒店的CSR实践提升了我的住宿体验，增加了舒适度与满意度。My stay experience is enhanced by the hotel’s CSR practices, improving comfort and satisfaction.

14.

酒店主动邀请客人共同设计CSR项目，例如社区捐赠活动或环保行动。The hotel proactively involves guests in co-designing CSR initiatives, such as community donation drives or eco-friendly campaigns.

15.

酒店欢迎客人的见解并采取行动，不断改进其CSR计划。The hotel welcomes and acts upon guest insights to continuously improve its CSR programs.

16.

通过与客人的协作，酒店实现了可衡量的社会与环境价值共创。Through collaborative partnerships with guests, the hotel creates measurable social and environmental impact.

17.

酒店始终如一地保持可信赖的品牌声誉。The hotel maintains a well-established reputation as a credible and reliable brand.

18.

这家酒店的品牌符合我的个人价值观。The hotel’s brand aligns with my personal values.

19.

酒店通过切实的社会责任实践，持续提升品牌公信力与市场地位。Through its demonstrable social responsibility commitments, the hotel strengthens its brand integrity and market position. 

20.

酒店因推动可持续的酒店业实践而被公认为行业标杆。The hotel is recognized as an industry leader in advancing sustainable hospitality practices.

21.

酒店的CSR举措强烈激励我选择它作为未来的住宿。The hotel’s CSR initiatives strongly motivate me to choose it for future stays.

22.

 我愿意支付更高的价格来支持这家酒店对社会和环境责任的承诺。I am willing to pay higher rates to support this hotel’s demonstrated commitment to social and environmental responsibility.

23.

基于酒店卓越的CSR实践，我会积极向他人推荐。I will enthusiastically recommend this hotel to others because of its outstanding CSR practices.

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