Survey on New Product 新产品调查
Introduction: We are full-time postgraduate students at The Chinese University of Hong Kong, Shenzhen. We are conducting a survey of a new product as part of our group project for our marketing class. We would like to take a few minutes of your time to participate in this survey. The objective of this survey is to understand your perceptions and attitude toward a new AI-based platform from Word Book Limited that will be launched in China soon. Please be assured that the data obtained from this survey will be used for academic purpose only and will be treated in the most professional manner.
引言： 我们是香港中文大学（深圳）的全日制研究生。我们正在为市场营销课程的小组项目进行一项关于新产品的调查。我们希望占用您几分钟时间参与本次调查。本次调查旨在了解您对字書有限公司 (Word Book Limited) 即将在中国推出的新人工智能（AI）平台的看法和态度。请放心，本次调查所获取的数据仅用于学术目的，并将以最专业的方式处理。
Instruction: Please read the description of the Word Book AI-based platform in the box below and then answer the questions that follow. Keep in mind that there is no right or wrong answer. What we are interested in are your true feelings about the new product.
说明： 请阅读下方框内关于字書 (Word Book) AI 平台的描述，然后回答随后的问题。请注意，答案没有对错之分。我们感兴趣的是您对这款新产品的真实感受。
About Word Book 关于字書 (Word Book)
Word Book Limited is a startup company under the ideation program of Hong Kong Science and Technology Park. Its mission is to promote Chinese wisdom with AI by providing a platform to connect “content providers” and “users.”
字書有限公司 (Word Book Limited) 是一家初创公司，隶属于香港科技园的创科培育计划。其使命是通过提供一个连接“内容提供者”和“用户”的平台，利用人工智能 (AI) 弘扬中华智慧。
Word Book aims at lowering access barrier of Chinese wisdom by using the latest AI technologies and high quality authentic content to mitigate hallucinations from Generative AI. AI technologies include Retrieval-Augmented Generation (RAG), text to voice, text to image, image to image, image to video.
字書 (Word Book) 旨在通过最新的 AI 技术和高质量的真实内容来降低获取中华智慧的门槛，并减少生成式 AI (Generative AI) 可能产生的幻觉。AI 技术包括检索增强生成 (Retrieval-Augmented Generation, RAG)、文本转语音 (text to voice)、文本转图像 (text to image)、图像转图像 (image to image)、图像转视频 (image to video)。
Currently, Word Book is developing an AI platform to provide solutions to problems faced by teachers (i.e., school teachers and university professors) related to teaching.
目前，字書 (Word Book) 正在开发一个 AI 平台，为教师（即中小学教师和大学教授）提供教学相关问题的解决方案。
Problems for Educators Related to Teaching – Grading 教育工作者面临的教学相关问题 – 评分
Research shows that educators (including school teachers and university professors) face a wide range of challenges in their profession, many of which can impact their effectiveness, job satisfaction, and well-being. Some common problems related to teaching include Classroom Management, Workload and Time Management, Student Diversity and Inclusion, Parental Involvement and Communication. Resource Limitations, Curriculum and Standardized Testing, Professional Challenges, Technology Integration, Student Mental Health and Well-being, Societal and Systemic Issues, and Adapting to Change.
研究表明，教育工作者（包括中小学教师和大学教授）在其职业生涯中面临着广泛的挑战，其中许多挑战会影响他们的工作效率、工作满意度和幸福感。一些与教学相关的常见问题包括：课堂管理、工作量与时间管理、学生多样性与包容性、家长参与和沟通、资源限制、课程与标准化测试、专业挑战、技术整合、学生心理健康与福祉、社会与系统性问题以及适应变化。
These problems can vary depending on the teacher's location, grade level, subject area, and school environment. Addressing them often requires systemic support, professional development, and collaboration among educators, administrators, and policymakers.
这些问题可能因教师的地点、年级水平、学科领域和学校环境而异。解决这些问题通常需要系统性的支持、专业发展以及教育工作者、管理人员和政策制定者之间的合作。
Educators face several challenges related to grading exams and papers/assignments. Some common problems include:
教育工作者在批改考试和论文/作业方面面临若干挑战。一些常见问题包括：
Time-Consuming Process 耗时的过程
Grading a large number of exams or assignments can be extremely time-consuming, especially for teachers with multiple classes or large class sizes. 批改大量的考试或作业可能非常耗时，特别是对于拥有多个班级或班级规模较大的教师而言。
Balancing grading with other responsibilities (lesson planning, meetings, etc.) can lead to burnout. 在评分与其他职责（备课、会议等）之间取得平衡可能导致职业倦怠。
Subjectivity and Bias 主观性和偏见
Grading can be subjective, particularly for open-ended questions, essays, or creative assignments, leading to inconsistencies. 评分可能具有主观性，特别是对于开放式问题、论文或创意性作业，这会导致评分不一致。
Unconscious bias (e.g., favoring certain students or styles of work) can affect fairness. 无意识的偏见（例如，偏爱某些学生或作业风格）会影响公平性。
Lack of Standardization 缺乏标准化
Without clear rubrics or grading criteria, grading can vary widely between teachers or even for the same teacher over time. 如果没有明确的评分标准或细则，不同教师之间甚至同一位教师在不同时间的评分可能会有很大差异。
Coordinating grading standards among multiple teachers (e.g., in team-taught courses) can be challenging. 在多位教师之间（例如，在团队授课的课程中）协调评分标准可能具有挑战性。
Feedback Quality 反馈质量
Providing meaningful, personalized feedback is time-intensive but crucial for student learning. 提供有意义的、个性化的反馈非常耗时，但对学生的学习至关重要。
Teachers may struggle to balance thorough feedback with the need to grade efficiently. 教师可能难以在提供详尽反馈和高效评分之间找到平衡。
Cheating and Plagiarism 作弊与抄袭
Detecting and addressing academic dishonesty (e.g., plagiarism, cheating on exams) adds complexity to grading. 发现和处理学术不端行为（例如，抄袭、考试作弊）增加了评分的复杂性。
Tools like plagiarism checkers can help but require additional time and resources. 像查重工具可以提供帮助，但也需要额外的时间和资源。
Because of the grading-related problems listed above, students may challenge grades, leading to additional time spent explaining or justifying marks. Managing complaints or appeals can create stress and conflict.
由于上述与评分相关的问题，学生可能会质疑分数，导致教师需要花费额外的时间来解释或证明分数的合理性。处理投诉或申诉可能会带来压力和冲突。
How Word Book AI Solutions Helps Educators in Grading 字書 (Word Book) AI 解决方案如何帮助教育工作者进行评分
Word Book is developing and will launch its first AI tools that can assist educators in grading assignments and exams: GradeAssist.
字書 (Word Book) 正在开发并将推出其首款可协助教育工作者批改作业和考试的 AI 工具：评分助手 (GradeAssist)。
GradeAssist is a powerful tool designed to streamline the grading process for educators, particularly for exams and assignments. Below are the steps and features of GradeAssist:
评分助手 (GradeAssist) 是一款强大的工具，旨在简化教育工作者的评分流程，尤其适用于考试和作业。以下是使用 GradeAssist 的步骤及其功能：
Steps in Using GradeAssist for Grading: 使用 GradeAssist 进行评分的步骤：
Create an Assignment: Set up the assignment or exam in GradeAssist, specifying the type (e.g., exam, homework). 创建作业/考试： 在 GradeAssist 中设置作业或考试，指明类型（例如，考试、家庭作业）。
Upload Submissions: Students submit their work, or instructors upload scanned exams. 上传提交内容： 学生提交作业，或教师上传扫描的试卷。
Define Rubrics: For manual grading, graders create grading rubrics for each question or part. 定义评分标准： 对于手动评分，评分人需要为每个问题或部分创建评分细则。
Conduct Grading: Conduct automatic grading for multiple-choice questions, code submission, and math problems. Conduct manual grading or AI-assisted grading on written exams or assignments. 进行评分： 对选择题、代码提交和数学题进行自动评分。对手写考试或作业进行手动评分或 AI 辅助评分。
Assign Graders: Allocate grading tasks to TAs or co-instructors. 分配评分人： 将评分任务分配给助教 (TA) 或共同授课的教师。
Grade Submissions: Use automated tools, rubrics, and AI-assisted features to grade. 批改提交内容： 使用自动化工具、评分标准和 AI 辅助功能进行评分。
Review and Adjust: Check for consistency and address regrade requests. 复核与调整： 检查评分一致性并处理重新评分请求。
Export Grades: Sync or export grades to the LMS. 导出成绩： 将成绩同步或导出到学习管理系统 (LMS)。
Features of GradeAssist: GradeAssist 的功能特点：
Submission Types 提交类型
Handwritten Work: Students can upload scanned or photographed handwritten work. Teachers can also scan students’ written exams or assignments and upload them onto GradeAssist. 手写作业： 学生可以上传扫描或拍照的手写作业。教师也可以扫描学生的手写试卷或作业并上传到 GradeAssist。
Digital Files: Students can submit PDFs, code files, or other digital formats. 数字文件： 学生可以提交 PDF、代码文件或其他数字格式的文件。
Bubble Sheets: For multiple-choice questions, GradeAssist can process bubble sheet responses. 答题卡： 对于选择题，GradeAssist 可以处理答题卡上的作答。
Automated Grading 自动评分
Bubble Sheets: GradeAssist automatically grades multiple-choice questions using pre-defined answer keys. 答题卡： GradeAssist 使用预设的答案密钥自动批改选择题。
Code Submissions: For programming assignments, GradeAssist can run auto-graders (custom scripts) to test code functionality and correctness. 代码提交： 对于编程作业，GradeAssist 可以运行自动评分器（自定义脚本）来测试代码的功能和正确性。
Math Problems: Some math problems can be graded automatically if they match specific patterns or formats. 数学题： 如果数学题符合特定的模式或格式，可以进行自动评分。
Manual Grading 手动评分
Rubric-Based Grading: Instructors create rubrics with predefined criteria and point values. Graders apply these rubrics to each question or part of an exam or assignment. 基于评分标准的评分： 教师创建包含预定义标准和分值的评分细则。评分人将这些细则应用于考试或作业的每个问题或部分。
Annotation Tools: Graders can add comments, highlights, or marks directly on the submitted work. 注释工具： 评分人可以直接在提交的作业上添加评论、高亮或标记。
Positive and Negative Scoring: Points can be added or deducted based on the rubric. 加分与扣分： 可以根据评分标准加分或扣分。
AI-Assisted Grading AI 辅助评分
Answer Grouping: GradeAssist uses AI to group similar answers together, allowing graders to apply the same feedback or score to multiple submissions at once. 答案分组： GradeAssist 使用 AI 将相似的答案分组，允许评分人一次性对多个提交应用相同的反馈或分数。
Handwriting Recognition: For handwritten work, GradeAssist can attempt to transcribe text, though this is not always perfect. 手写识别： 对于手写作业，GradeAssist 可以尝试转录文本，但这并非总是完美的。
Consistency and Fairness 一致性与公平性
Anonymous Grading: Submissions can be anonymized to reduce bias. 匿名评分： 可以对提交内容进行匿名处理以减少偏见。
Grade Normalization: Instructors can adjust grades for consistency across graders or sections. 成绩标准化： 教师可以调整成绩以确保不同评分人或不同班级之间的一致性。
Feedback and Regrades 反馈与重新评分
Detailed Feedback: Students receive annotated feedback and rubric breakdowns. 详细反馈： 学生会收到带注释的反馈和评分细则分解。
Regrade Requests: Students can request regrades, and instructors can review and adjust grades as needed. 重新评分请求： 学生可以请求重新评分，教师可以根据需要审核和调整分数。
Integration with LMS 与 LMS 集成
GradeAssist can sync grades with learning management systems (LMS) like Canvas, Blackboard, or Moodle. GradeAssist 可以与 Canvas、Blackboard 或 Moodle 等学习管理系统 (LMS) 同步成绩。
Analytics 分析功能
Instructors can view statistics like average scores, question-level performance, and grader consistency. 教师可以查看平均分、题目表现、评分人一致性等统计数据。
Bi-Lingual 双语支持
GradeAssist will be bi-lingual. Users can choose English or Chinese (traditional and simplified). GradeAssist 将支持双语。用户可以选择英语或中文（繁体和简体）。
Why Word Book GradeAssist 为何选择字書 (Word Book) GradeAssist
User-friendliness – GradeAssist will be very easy to setup and use. 用户友好性 – GradeAssist 的设置和使用将非常简单。
Flexibility – GradeAssist will be able to handle different submission types (i.e., handwritten exams, digital files, multiple-choice bubble sheets), provide different types of grading (i.e., automated grading, manual grading, and AI-assisted grading) for individual as well as team grading. It will also connect seamlessly with leading LMS platforms such as Canvas and Blackboard. Finally, GradeAssist will be available in both English and Chinese. 灵活性 – GradeAssist 将能够处理不同的提交类型（即手写考试、数字文件、选择题答题卡），为个人和团队评分提供不同类型的评分方式（即自动评分、手动评分和 AI 辅助评分）。它还将与 Canvas 和 Blackboard 等主流 LMS 平台无缝连接。最后，GradeAssist 将提供英语和中文两种版本。
Quality – The mechanisms in manual grading (i.e., rubric-base grading) and AI assisted grading (i.e., answer grouping) ensures that the grading is consistent across students and graders. 质量 – 手动评分（即基于评分标准的评分）和 AI 辅助评分（即答案分组）中的机制确保了评分在学生和评分人之间的一致性。
Feedback – GradeAssist will enable graders to provide quality feedback to students in a timely manner. 反馈 – GradeAssist 将使评分人能够及时向学生提供高质量的反馈。
Efficiency – GradeAssist will significantly save educators’ time and effort in grading exams and assignments as well as proving quality feedback to students. 效率 – GradeAssist 将显著节省教育工作者在批改考试和作业以及向学生提供高质量反馈方面的时间和精力。
Value for money – The subscription fee of GradeAssist if very reasonable and affordable. 性价比 – GradeAssist 的订阅费用非常合理且负担得起。
Price and Accessibility 价格与可及性
Team and Solo plans are both priced at RMB15 per student per course, with Team offering collaborative grading and unlimited course staff, while Solo provides AI-powered grading, code auto-grader, bubble sheet assignments, and dedicated support. 团队版和单人版计划的定价均为每位学生每门课程 15 元人民币。团队版提供协作评分和不限数量的课程工作人员，而单人版提供 AI 驱动的评分、代码自动评分器、答题卡作业和专属支持。
GradeAssist will be available at the company’s official website: www.zihu.ai. GradeAssist 将在公司官方网站 www.zihu.ai 上提供。