Pop Mart Sias Campus Store Customer Survey

1您的性别? / Gender?

男 Male 女 Female 其他 Other

2您是否是西亚斯在校学生? / Are you a current Sias University student?

是 Yes 否（请注明身份:校友 / 游客 / 其他） No (Please specify: Alumni/Visitor/Other)

3您的年龄? / Age?

<18 18–22 23–25 26–30 >30

4您平均每月在潮流玩具 / 盲盒上的消费金额? / How much do you spend monthly on trendy toys/blind boxes?

<50 元 RMB 50–200 元 RMB 201–500 元 RMB 501–1000 元 RMB>1000 元 RMB

5您购买泡泡玛特产品的主要渠道是?（可多选） / How do you usually purchase Pop Mart products? (Multiple choices)

西亚斯校园店 Sias Campus Store 官方 APP Official APP 电商平台（天猫 / 京东等） E-commerce platforms (Tmall/JD.com) 其他线下门店 Other offline stores 二手平台 / 代购 Second-hand platforms/purchasing agents

6您光顾西亚斯校园店的频率是? / How often do you visit the Sias Campus Store?

每周多次每周一次每月 1–2 次很少 / 从未

7您认为校园店的产品种类是否丰富? / Do you think the campus store has a diverse product range?

非常丰富较丰富一般较少非常少

8您认为校园店的产品价格如何? / How do you rate the prices at the campus store?

非常便宜比较合理一般偏高非常贵

9您参与过校园店的哪些促销活动?（可多选） / Which promotional activities have you participated in at the campus store? (Multiple choices)

学生折扣 Student discounts 满减活动 Full-price reduction 限量款发售 Limited-edition sales 会员积分兑换 Loyalty points redemption 校园主题活动 Campus-themed events (e.g., alumni 盲盒 Alumni blind boxes) 从未参与 Never participated

10您希望校园店增加哪些类型的产品?（可多选） / What products would you like the campus store to add? (Multiple choices)

热门 IP 新品 New products of popular IPs (e.g., Molly, Dimoo) 校园限定款 Campus-exclusive editions 低价入门款 Affordable entry-level items 周边衍生品 Peripheral products (e.g., stationery, clothing)其他

11您认为校园店的地理位置和店内体验如何? / How do you rate the store’s location and in-store experience?

位置便利，体验良好位置便利，但空间不足位置偏远，但体验不错位置偏远，体验一般

12您认为校园店的促销活动存在哪些问题?（可多选） / What issues do you see with the campus store’s promotions? (Multiple choices)

活动频率低 Low frequency 优惠力度小 Small discounts 宣传不足 Poor promotion 活动形式单一 Simple formats 与学生需求脱节 Disconnected from student needs

13您认为西亚斯校园店最需要改进的地方是? / What does the Sias Campus Store need to improve the most?

14对于提升校园店的销量和吸引力，您有哪些具体建议? / What specific suggestions do you have to boost sales and appeal?

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