Consent Form
Thank you for participating in this survey!
This research aims to understand consumer perceptions of premium products and co-branded offerings.Your responses will remain anonymous and will be used solely for academic purposes. Please make sure you participate in this study voluntarily. If you are a minor, please make sure you have obtained the consent from your guardian before joining this study.
同意书
感谢您参与本调查！
本研究旨在了解消费者对高端产品和联合品牌产品的看法。您的回答将保持匿名，仅用于学术研究目的。请确保您自愿参与本研究。如果您是未成年人，请确保您在参加本研究之前已获得监护人的同意。
您的年龄？：
What is your age?:
Under 18 18岁以下 18—25 26—35 36—45 46—55 Over 55 55岁以上
您的性别？： Male 男 Female 女 Prefer not to say 不愿透露
您每个月的收入是多少？
How much is your m onthly income(RMB) ? :
Below ¥3,000 低于¥3,000 ¥3,000-¥5,000 ¥5,000-¥8,000 ¥8,000-¥10,000 ¥10,000-¥30,000 ¥30,000-¥50,000 Above ¥50,000 高于¥50,000
您曾经购买过奢侈品吗？
Have you ever bought a luxury item at a premium price ?
Yes 是 No 否
您通常购买哪些类型的高价/奢侈品？（可多选）
What types of premium/luxury goods do you typically purchase? （Multiple options ）
Apparel & Accessories 服装与配饰 Electronics 电子产品 Cosmetics/Skincare 化妆品/护肤品 Automotive 汽车 Jewelry/Watches 珠宝/手表 Other 其他
过去的一年中，您购买过那些高价/奢侈品？（最多列举3个品牌）
以下因素对您选择高价产品的重要性如何？（1=完全不重要，5=极其重要）
How important are the following factors when choosing a premium product? (1 = Not Important, 5 = Extremely Important)
Product design/aesthetics 产品设计/美观性
Emotional value (e.g., identity, status) 情感价值（如身份认同，社会地位）
Scarcity/uniqueness 稀缺性/独特性
您是否同意以下说法？
To what extent do you agree with this statement?
“我愿意为能体现社会地位或身份认同的产品支付更高价格。”（1=非常不同意，5=非常同意）
“I am willing to pay a higher price for products that reflect my social status or identity. ” ( 1 = strongly disagree , 5 = strongly agree）
您会为联名产品（如两个品牌的合作款）支付溢价吗？（1=非常不愿意，5=非常愿意）
To what extent are you willing to pay a premium for co-branded products (e.g., collaborations between two brands)? ( 1 = Very reluctant , 5 = Very willing ) 如果会，您能接受的溢价范围是？
If yes, what premium range would you consider acceptable?
10%–20% above standard price 比原价高10%-20% 20%–30% above standard price 比原价高20%-30% 30%–50% above standard price 比原价高30%-50% Over 50% above standard price 比原价高50%以上
联名设计如何影响您对产品的认知？（可多选）
How does co-branding influence your perception of a product? (Multiple opinions )
Increases perceived exclusivity 增加产品独特性 Enhances innovation/creativity 提升创新性/创意 Makes the product more trendy 使产品更符合潮流 No impact 无影响 Other 其他
合作品牌的声誉是否会影响您的购买决策？
Does the reputation of the co-branded partner affect your purchase decision?
Yes, significantly 显著影响 Slightly 轻微影响 No 不影响
您是否经常感到高价联名产品的质量或功能未达到预期？
How often do you feel that premium co-branded products fail to meet your expectations in terms of quality or functionality?
Frequently 经常 Occasionally 偶尔 Rarely 很少 Never 从未
以下哪种情况会降低您购买高价联名产品？
Which scenario would discourage you from buying a co-branded product with premium ?
Price exceeds perceived value 价格超出感知价值 Negative reviews about quality 质量的负面评价 Lack of uniqueness 缺乏独特性 Poor after-sales service 售后服务差